BMW, Bavarian Motor Works, is one of the great German auto and motorcycle makers. Initially a contender in the aviation industry, BMW was forced to quit production of its aircraft engines in 1923 due the Versailles Treaty, only to then start producing motorcycles. A few years later, in 1929, BMW started the production of motor cars and have kept evolving their products ever since.
The German automaker is also known for its impressive history of building high-end performance machines. Specifically, BMW’s are recognized the world around for producing driver’s cars. Many people swear by BMW’s products because of their quality as well as their driving prowess and thus have a life-long relationship with the make and its cars. BMW’s M division is also renowned for taking seemingly unexciting sedans like the 5 Series and turning them into fire-breathing track monsters.
Today, BMW stays on the forefront of driving technology, not only in terms of sheer performance but also in terms of efficiency. Recently, BMW opened its own ‘eco’ division called the ‘I’ division. This division is tasked with coming up with efficient solutions to limiting fuel consumption in modern vehicles. With a firm step into future technology and constantly innovative ideas, BMW is sure to have the right path for development within the car industry as a whole. BMW cars can now be categorized in three ways: Standard models, M-Models and I-Models. The standard models, many of which are for hire with Elite Rent-a-Car, are suitable for everyday driving with added benefit of BMW’s expansive engineering experience. The 3 series, BMW’s best-selling model is a benchmark for all other family sedans and makes a large part of BMWs offering.
The M-Cars are basically in-house tuned versions of standard models. Example: when the 4 series coupe receives the M treatment, it becomes the M4. The difference between an M car and its standard version counterpart can be seen from the outside with more aggressive bumpers, badges and overall stance. The real difference however, lies within the hood of the car, the engine. Each M car is fitted with a powerful engine, sportier suspensions as well as some much need exhaust improvements. These are the more extreme end of BMWs engineering capacities, with performance at the top of the priority list.
On the other hand we have ‘I’ division cars: These cars are just as outlandish as the M cars but for a different reason. The ‘I’ division is the ‘eco’ branch of BMWs range and has one objective in mind: to build towards a future of emission-free transport in cars.
Does a BMW need to be an M car to enjoy it? Simply, no. While M cars are supposed to be the hardcore versions of standard BMW models, it does not mean that they are the only models to provide driving pleasure. Any of BMWs smaller models such as the 3 series, 1 series and 2 series are all known for their driving dynamics. All BMWs have an inherently more sporty character than other German cars, so whether in an M car or in a standard model, you are more than likely to discover BMWs superior engineering.
Which BMWs does Elite rent out? Most, from the 1 series to the 7 series and the SUV models in between. For your limousine services Elite Chauffeured Services proposes the new BMW 7 Series for a ride in complete comfort.